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Strategic Thinking for Turbulent Markets |
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To achieve success in today’s volatile economy requires leveraging more than just traditional assets. Intangible assets in the form of customer relationship management, branding, organizational design and property rights have become important off balance sheet pillars of competitive advantage. In this session, we learn to think more creatively about leveraging your tangible and intangible assets as you develop strategies for building a sustainable competitive advantage. We will analyze companies in the present context, discuss case studies, and identify how and where you should make changes to the way you think about strategy and resource decisions.
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