www.ranjaygulati.com/rg/

Those firms seeking to make customer centric solutions into something more than just a catchy corporate slogan, have to confront their internal siloes that are typically anchored around products or geography. They face the dilemma of whether to swap out their old siloes with new customer oriented ones or retain the old siloes but then seek out ways to transcend those existing siloes so that they operate in a more synchronous way. This lecture will not only elaborate on when firms should bust old siloes and when they should transcend them, but it will provide a detailed discussion of the tactics to manage such efforts. Managers will learn about building internal bridges across silos and gain insights into how to become those effective bridge builders.