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Kellogg on Technology and Innovation

cover of Kellogg

In Kellogg on Technology and Innovation three of Kellogg’s leading technology gurus, along with their students, examine the exciting technologies of the near future from a business perspective. They provide an overview of the lure and promise of these emerging domains along with an analysis of the business propositions underlying each technology and a penetrating examination of alternative business models surrounding each new product and service.

This comprehensive guide appraises the wireless value chain and infrastructure, takes an incisive look at optical networking, and explores the still-promising future of semiconductor technology. It maps out the brave new world of wireless networks, introduces upcoming wireless applications, and sizes up the potential of voice over IP wireless networks and interactive television. Kellogg on Technology and Innovation also investigates the ways in which biotech firms are repositioning themselves to better capitalize on the value they are creating.

Praise for Kellogg on Technology and Innovation:

"Will there be another technology-led boom? If you are tempted to say no, this provocative book will cause you to reexamine your views. It provides an intriguing analysis of emerging technologies–from wireless networks to nanotechnology–that might yet revolutionize business as we know it."
–Nitin Nohria, Richard P. Chapman Professor of Business Administration Harvard Business School

"Kellogg on Technology and Innovation is a timely and very informative book, which masterfully blends scholarly work with practical aspects of the ever-changing technology landscape. Gulati, Sawhney, and Paoni managed to articulate in a concise and clear manner many complex issues of managing some of the most promising emerging technologies of this decade. A most valuable read for any executive."
–Raffi Amit, Robert B. Goergen Professor of Entrepreneurship The Wharton School, University of Pennsylvania

"This is the best book available for those who want to know what the ‘business’ impact is of the most important technologies changing the global economic landscape. The authors describe each technology in clear, accessible terms, but more importantly, they help readers understand from a business perspective what matters and why. This book goes beyond merely describing the key actors in each technology. It boldly forecasts which business models will win, which value propositions will matter, and how key industrial sectors will change as new generations of technology take hold. If you’re interested in the business impact of technological change, this book is a must-have. It delivers cutting-edge thinking from one of the world’s best business schools in a manner that is easy to absorb without ever being superficial."
–Philip Anderson, INSEAD Alumni Fund Chaired Professor of Entrepreneurship and Director 3i Venturelab, Fontainebleau, France

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Books by Ranjay