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From Products to Solutions: When, Why, and How? |
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A new mantra for many organizations today is to become a solution-centered organization. For some firms it is about enhancing the service content associated with their products and for others it is about extending their reach from selling products to selling experiences. While there is much talk of moving away from the old product-centric form to a new solution-centric organization, there is limited understanding of what this precisely means and how to go about it. In this session w will discuss the multiple facets of effective solutions. Using several recent case studies, we will examine some of the key enablers that allow firms to architect, sell, and implement solutions.
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