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Designing Next Generation Organizations |
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In the present context, firms are witnessing dramatic shifts in the competitive landscape with intensified competition and increasing commoditization of offerings. Consequently, firms are struggling with finding ways to organize themselves to be both product leaders while also getting closer to their customers. They must simultaneously be cost leaders while also being on the cutting edge of innovation. How do organizations deal with these seemingly competing sets of demands? In this session we consider some of the latest organizational strategies that industry leaders are pursuing.
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