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Building Market-Driven Organizations |
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Spurred by visions of the future and haunted by intense competition, companies are rushing to realize the goal of creating a customer-focused organization. Despite the increasing need for a customer-focused strategy in a competitive business environment there are few paradigms of how companies can change their strategy and organization to become customer focused. This session presents a roadmap of the stages through which companies evolve as they embark on this journey towards greater market focus. Through a series of cases about firms in a range of industries that have successfully embarked on some of these changes, we will develop a comprehensive blueprint for the market-driven organization.
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