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![]() ![]() ![]() ![]() ![]() ![]() Ranjay Gulati Michael L. Nemmers Distinguished Professor of Strategy & Organizations 2001 Sheridan Rd Evanston, IL 60208 T: 847-491-2685 F: 847-491-8896 r-gulati@kellogg.northwestern.edu |
In the latter half of each class we will have a
senior leader from McKinsey discuss a case that illustrates the
concept being discussed. Further, student groups will be assigned
to real life early-stage companies and will work with a "coach"
from McKinsey in advising the company on issues related to business
building. This course focuses on both the strategic and managerial
issues associated with building a new economy business. These include
not only strategies for acquiring resources for establishing the
business, but also strategies for creating a viable organization,
introducing new products into the market and, for growing the business.
It will provide students with conceptual frameworks and analytical
tools for managerial and strategic decision-making in a rapidly
changing environment. This course focuses on both the strategic
and managerial issues associated with building a new economy business.
These include not only strategies for acquiring resources for establishing
the business, but also strategies for creating a viable organization,
introducing new products into the market and, for growing the business.
It will provide students with conceptual frameworks and analytical
tools for managerial and strategic decision-making in a rapidly
changing environment. |
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