Below you will find a short list of topics that I am currently interested in and the books and articles that I have enjoyed reading for each topic.

Commoditization

Almquist, Eric, Rethinking Brand Strategy, Mercer Management Journal, 2000

Charan, R. and Tichy, N., Every Business is a Growth Business, Random House, 1998

Colvin, Geoffery, Does Your Business Sell Commodities?, Fortune, Nov 2000

Colvin, Geoffrey, Value Driven, Fortune, Nov 2000

Foote, Nathan, Galbraith, J, Hope, Q, Miller, D. Making Solutions the Answer, McKinsey
Quarterly, 2001

Glynn, Simon, and Jones, E. Keeping the Customer (Profitably) Satisfied, Mercer
Management Commentary, 2002

InvestorWords, deregulation, www.investorwords.com, 2003

Kirkpatrick , David, Fast Forward, Fortune, Nov 2002

Kirkpatrick, David, The Future of IBM, Fortune, Feb 2002

Lashinsky, Adam, Tech Survivor – Western Digital, Fortune, Dec 2002

Lurie, R. and Kohli, A, A Smarter Way to Sell Commodities, HBR 2002

Kotler, Phillip Marketing Management, 7ed. 1991, New Jersey: Prentice Hall

Manno, Jack Privileged Goods: Commoditization and Its Impacts on Environment and Society, Lewis Publishers, 2000

Moore, Gordon, Cramming More Components onto Circuit Chips, Electronics, 38, 8 1965

Nakache, Patricia, Marketing the Unmarketable, Harvard Management Update, 1997

Natterman, Phillip, Best Practice Does Not Equal Best Strategy, McKinsey Quarterly, 2000

Perrault, William D. Jr. & E. Jerome McCarthy, Essentials of Marketing, 7th ed. 1997. Chicago: Richard D. Irwin Company

Rangan, V. and Bowman. G, Beating the Commodity Magnet, HBS Note, Sept 1994

Serwer, Andy, Dell Does Domination, Fortune, Jan 2002

Shapiro, Benson, Specialties vs Commodities,: The Battle for Profit Margins, HBS Note, 1987

Sharma, Deven, Lucier, C. and Molloy, R. From Solutions to Symbiosis, Strategy + Business, Issue 27

Slywotzky, Adrian and R. Wise, The Growth Crisis, HBR July 2002

Vogelstein, Fred, Can Cisco Dig Out of Its Hole? Fortune, Dec 2002

Wise, Rick, A Blueprint for Shareholder Value Growth, Mercer Management Journal, 1998

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