Kellogg on Technology & Innovation
In Kellogg on Technology and Innovation three of Kellogg’s leading technology gurus, along with their students, examine the exciting technologies of the near future from a business perspective. They provide an overview of the lure and promise of these emerging domains along with an analysis of the business propositions underlying each technology and a penetrating examination of alternative business models surrounding each new product and service.

This comprehensive guide appraises the wireless value chain and infrastructure, takes an incisive look at optical networking, and explores the still-promising future of semiconductor technology. It maps out the brave new world of wireless networks, introduces upcoming wireless applications, and sizes up the potential of voice over IP wireless networks and interactive television. Kellogg on Technology and Innovation also investigates the ways in which biotech firms are repositioning themselves to better capitalize on the value they are creating.
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TechVenture: New Rules on Value and Profit from Silicon Valley
Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models.

Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. In addition, TechVenture features intriguing and informative case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com. General business and finance readers, as well as those fascinated by the Internet economy, will find TechVenture an invaluable read that is on the cutting edge of e-business.

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